This year it is estimated that there will be around 2.77 billion social media users around the globe- and we can guarantee that at least half of these users do not have a career savvy online profile. According to a 2018 CareerBuilder survey, 70 percent of employers use social networking sites to research candidates during the hiring process, and 57 percent have found content that caused them not to hire a candidate. Although employment laws forbid employers from discriminating against a candidate based on information on their social networking site relating to their nationality, gender, age or disability, hirers can still use online data/information on such websites as a method of conducting background checks.
Here are a few tips to make sure your online personal brand is job hunt ready-
- Firstly, Google yourself and see what comes up on the first few pages. This is probably exactly how your potential employer will try to find information about you so make sure you cover all bases. Google images might also be very useful to check too.
- LinkedIn is a great job hunting tool and the first port of call for HR directors and hirers. Make sure you have a professional and up to date photo on your profile page, selfies are not ideal. Update your professional experience and double check that the employment dates coincide with the dates on your CV. Ask your ex-colleagues or previous employers if they can write up a recommendation for your profile (you will most likely secure one if you send them a nice email or arrange a call with them rather than just sending them an automatic recommendation request).
- Facebook: we would advise you make sure your profile is private and not public so you can keep those Freshers’ Week party pics to your friends/family rather than your potential future employer. If you still want to keep your profile public then you can edit specific photos or photo albums to make them private so definitely spend time going through every photo and decide whether or not you would want your future boss to see them. Also use the “view as” setting to check how the public or any specific person would view your Facebook profile online.
- Instagram: unlike Facebook you cannot amend the privacy settings for each photo individually so scroll through your photos and if you wish to keep the compromising ones then make sure you change your profile settings to private.
- Twitter: you are what you Tweet- everyone is allowed an opinion but some may be potentially damaging to your career particularly if you are only using your profile to tweet angry complaints or negative comments. Instead of going through every single tweet you have ever typed you can download your tweet archives in Settings and delete them there. An easier option would also to make your profile private and “protecting” your tweets.
If you need additional help, or if you are ready to start the job hunt contact our office on 0203 866 8931 and check out our current jobs here.